IUAV University workshop: digital brand storytelling through a keynote event
The aim of the exercise was to design a visual tool that would amplify the effectiveness of corporate communication in terms of: 1. audience entertainment; 2. interest in the topics presented; 3. clarity of information. Using the basic elements of brand communication chosen by the students, each group designed a narrative, visual and animated framework for presenting a company’s new product to its stakeholders at an imagined corporate event.
brand: Rummo; students: Luca Chiarelli,
Chiara Palillo, Marta Vitale
Egidio Scarlata, Gianluca Sfratato
brand: Cabrioni; students: Gioia Ghezzo,
Francesca Rosafio, Eleonora Treppiedi
brand: Pinarello, Dogma F10; students: Marcello Raffo,
Davide Tommasini, Gianluca Tozzi
brand: Clipper Tea; students: Giulia Candita,
Laura Fusaro, Filippo Papa
brand: Diadora, Blushield; students: Fabrizio Abate,
Marta Alioto, Danilo Minì
brand: Shiseido, Waso; students: Paola Grenzi, Chiara Orazi, Rossana Piras, Alessia Volpi
brand: Kiwiny; students: Fabio Pozzolo,
Marco Lupieri, Gianluca Malshyti
brand: La Molisana; students: Daniele Casolaro,
Gaetana Fusco, Martina Scalici
brand: Lacoste, L.12.12; students: Elisa Dallago,
Silvia Melina, Chiara Vasta
brand: Acqua dell’Elba; students: Maxim Dosca,
Luca Locci, Martina Varuzza
CREDITS
Iuav University of Venice
Master's Degree in Design,
Communication Design Workshop,
AY 17-18
Lecturer: Daniele Balcon;
Assistant: Otto Climan
Thanks to all the workshop students:
Fabrizio Abate, Marta Alioto, Giulia Candita, Daniele Casolaro, Luca Chiarelli, Elisa Dallago, Maxim Dosca, Roberta Ena, Enrico Favaro, Laura Fusaro, Gaetana Fusco, Gioia Ghezzo, Paola Grenzi, Giulio Iannotta, Sofia Listì, Luca Locci, Marco Lupieri, Gianluca Malshyti, Silvia Melina, Danilo Minì, Chiara Oboe, Chiara Orazi, Chiara Palillo, Filippo Papa, Rossana Piras, Fabio Pozzolo, Thomas Propedo, Marcello Raffo, Francesca Rosafio, Martina Scalici, Egidio Scarlata, Gianluca Sfratato, Giorgio Sidotti, Davide Tommasini, Gianluca Tozzi, Eleonora Treppiedi, Martina Varuzza, Chiara Vasta, Marta Vitale, Alessia Volpi.
