Filk
Filk - Fabbrica Italiana Lavorazione Ketten
Castings and rivers of gold: video and web to tell the story of one of the leading companies in chain manufacturing.
The medium is the message. The visual language is even more so.
"Tradition and innovation; excellence; craftsmanship and expertise; quality." Many historic companies communicate today using these terms. For the redesign of Filk's online communication, our solution was to develop a visual language that expressed these values beyond words. We let ourselves be guided by the strongest images: gold, the alchemy of casting, the scale of the plants. The result is a website that represents a meeting point between an interactive video and animated slides.
