A rebranding in the thermal technologies sector
The redesign of the visual identity and website for Lorenzoni, a company that has evolved the application of electric heating elements in the industrial and civil sectors.
A figurative monogram
Half of Lorenzoni's world is made of cables. Cables that heat up, that change temperature to complete their task. That's how a small piece of cable also becomes the new company monogram.
Shapes too simple
and unfamiliar shapes
For the production of the hero images in the company catalogue, we chose to work with 3D rendering to best showcase these objects, sometimes extremely simple, sometimes monstrous. Animation adds a touch of lightness and gives a smart tone to these highly technical, serious-looking products. Rigorous still life photography completes the catalogue, aiming to bring order and professionalism where anarchy once reigned.
1 website. 3 sections. 100 pages
A real story, a solid method, a vast catalogue and a wide audience.
Even though Lorenzoni is a 'small' Italian company, the website is anything but small!
The colors and animations tell us about the smart approach, while the different navigation keys
tell us about a company that has clear answers for its customers.
PROJECT CREDITS
Studio Visuale × Lorenzoni srl
Studio Visuale
Creative direction by Francesco Pia and Daniele Balcon
Lorenzoni
Project coordination by Gabriella Veronesi and Michele Lorenzoni
Studio Visuale Team Creative direction: Daniele Balcon, Francesco Pia;
Graphic design: Manola Cervesato;
Web design: Manola Cervesato, Marta Pulin;
Web developer: Alberto Ferri;
Product photography: Leonardo Gava;
Photography assistant: Filippo Guerra;
3D render: Matteo Forghieri.
Motion design: Samantha Fabbri
