Welcome to the outdoors. Nardi corporate video.
For a few years now we have been working with Nardi Outdoor and designer Raffaello Galiotto to tell the story of the brand's values. In this new video, we sought to evoke the know-how of this historic company, paired with an ambitious new mission: exporting that distinctly Italian way of living outdoors to the whole world.
How do you make a lightweight chair?
And a sturdy table?
There are many questions that Nardi products answer, and the answers need to work for two audiences: on one side the seller, from the contract division, and on the other the end user from the home division. To evoke the use cases of both contexts, we chose to tell warm, emotional stories with authentic extras, in real settings.
The shape of relaxation
To tell the story of Galiotto's award-winning design, we chose to let the products and their shape speak for themselves. Color, versatility, as well as resistance to sun and rain, come through in a studio composition session enriched with visual and sound effects.
The dimension of making
From raw material to product. There and back, always in a circle. Many Nardi products are made of polypropylene, a lightweight, durable, non-toxic resin the company has been using responsibly for many years. To tell the story of the value and cleanliness of the industrial process behind it, we chose to use stylized, graphic photography.
A complete story requires teamwork
From concept to execution, none of it would have been possible without great teamwork. This project, started before the coronavirus, was completed in the first weeks of reopening after lockdown, in compliance with the rules, but with the great support of everyone involved. We admit that going back to shooting outdoors, after so many days shut in at home at the computer, felt really great.
If you'd like to tell your story together with us, write to us here.
PROJECT CREDITS
Studio Visuale + Nardi
For Studio Visuale creative direction and direction by Francesco Pia.
For Nardi Floriana Nardi, Francesca Signorin, Nicole Dolce with the valuable support of Raffello Galiotto and Eleonora Vaccaretti.
The following contributed to the project
Actors and extras De Marchi Andrea, Emma Van Der Galien, Matteo Masiero, Cristina Daminato, Isabella Giacometti, Naomi Piovanelli, Alessia Ferraro (with Margherita and Gregorio Pia), Giulia Cucca, Alessia Chiurato, Julie Foulon, Valentina Boaro, Diamante Beghetto, Claudio Pelusio, Marco Manfré, Andrea Grendene, Federico Dal Bianco, Angie Filiputti.
Crew Francesco Pia (direction and creative direction), Giovanni Andreotta (camera and director of photography), Francesco Mansutti (camera and co-direction for the opening and closing sequence), Alice Musi (concept collaboration, editing and graphics), Marta Pulin (graphics and animation), Daniele Balcon (senior graphic design), Andrea Corato (lighting and camera assistant), Stefano Moretti (key grip), Michele Spagnolo (assistant grip), Daniele Fonassi (electrician), Pierpaolo Carraro (assistant electrician) .
Tech equipment Cinema Rental.
Photo studio Photodesign.
Make up artist Cristina Daminato.
Copywriting Cosimo Bizzarri.
Voices and mixing The Basement, Federico Pelle with Eleonora Frighetto and the voices of Valentina Framarin, Sara Secora, Andrea Husak, Marina Mollà, Lucy Gathier.
Production Studio Visuale 2020.
