Irinox - Multifresh Next
What if the next solution for saving food were a machine called Next? To tell the story of Irinox's revolutionary and eco-friendly blast chiller, we chose to start from the company's vision, then explain every function and detail of the machine over the following four chapters.
Irinox What's Next?
Over the past ten years, the food supply chain has evolved in ways that even the most visionary among us could not have imagined. And yet we still haven't managed to solve the biggest problem: food waste.
Next level personalization
Perfection, attention to detail, optimization, efficiency. For 30 years, Irinox has been learning these values from chefs, pastry chefs, ice cream makers and bakers around the world. For this chapter, we used the footage we produced for the client over 10 years of collaborations and film productions worldwide.
Next level sustainability
and performance
Next uses propane, an eco-friendly, zero-impact gas that doesn't damage the ozone layer and guarantees maximum energy efficiency. To tell this chapter's story, we chose stop motion produced in studio with fresh, colorful food combined with graphics.
Next level technology and design
With MultiFresh Next, working is easier. Every detail of the new blast chiller has been designed to meet the needs of those who use it daily. To showcase all the new features and benefits for users of the new machine, we chose to use 3D with dynamic animations, exploded views and extreme macro shots.
PROJECT CREDITS
Client: Irinox
Production: studiovisuale
Studio Visuale Team
Concept and writing: Daniele Balcon, Francesco Pia and the pen of Cosimo Bizzarri;
Editing and animation: Alice Musi;
Direction and project management: Francesco Pia.
Irinox Team
With the valuable help of Silvia Tonon and Elena Camerotto.
Chapter 1 - Irinox what's next
Footage from the Fresh Stories productions (Studio Visuale, directed by Francesco Pia with the collaboration of Giovanni Andreotta and Francesco Mansutti); Jallyfish Barge by Antonio Girardi and Cristiana Favretto + PNAT (Photo by Matteo de Mayda); Studio shoot, co-direction Francesco Mansutti and director of photography Giovanni Andreotta.
Chapter 2 - Next level personalization
Footage from the Fresh Stories productions (Studio Visuale, directed by Francesco Pia, with Giovanni Andreotta and Francesco Mansutti);
3D sequence: Metaverso
Chapter 3 - Next level sustainability & performance
Direction and concept: Francesco Pia, Daniele Balcon with Alice Musi;
Director of photography: Giovanni Andreotta;
Studio: Photodesign with the valuable help of Alfonso Siviero and Michele Caon;
Styling and set design: Sara Bertolini;
Animation: Alice Musi @Studio Visuale.
Chapter 4 - Next level technology & design
Concept and art direction: Francesco Pia;
Storyboard: Alice Musi @Studio Visuale;
3D modeling and animation: Metaverso, Luca Beghetto and Alessandro Morando.
Voice: Valentina.
Mixing: Federico Pelle The Basement;
Music: Emi Production Music.
