Casone Group - The Lightness of the Stone
A corporate video
that tells a vision
through a language
The lightness of stone demands heavy work, and translating this concept into ninety seconds demands just as much effort. The project, made up of images of stone, hands worn by labor and portraits of workers, is paired with a refined graphic system and an intricate video projection of typography onto stone.
Moving images and graphics
Technically, we used helicopter footage, in-studio macro shots and motion graphics. Mixing these languages was essential to achieve a result more effective than any of the individual elements on their own.
PROJECT CREDITS
Production: Studio Visuale
Client – Casonegroup.com
Concept and direction – Francesco Pia
Copywriting – Corrado Loschi and Marco Paganotto
Graphic design and editing – Francesco Pia
Animation – Gabriele Rivoli
Music – Federico Pelle @ The Basement
