The sustainability report of Tecnica Group
The first complete impact report for the entire group.
A corporate graphic language
suited to Tecnica Group's brands
Tecnica Group includes several sports brands, each with its own distinctive spirit and identity. For this publication, we developed a corporate graphic language enriched with references to the outdoor, action and sports worlds.
Mograph and dataviz as base ingredients
The imagery of plastic moulding suggested the dynamic deformation applied to the geometric shapes used for the chapter openings. The large volume of data, meanwhile, led us to develop distinctive diagram types and recurring visual elements that reflected the shared tone we established with the client.
PROJECT CREDITS
Studio Visuale × Tecnica Group
For Studio Visuale
Art direction by Francesco Pia and Daniele Balcon
For Tecnica Group
Project coordination by Isotta Fiorentini, Giacomo Bertocco and Arianna Colombari
Studio Visuale Team
Creative direction: Francesco Pia
Graphic design: Leonardo Gava
Layout: Leonardo Gava, Manola Cervesato, Daniele Balcon
Motion design: Samantha Fabbri
