Visual identity and communication tools for a powerful management software.
We transformed the complexity of management control and dedicated software into a simple, lightweight corporate identity, breaking away from the traditional seriousness of the sector.
A cloud in motion
We started from the concept of cloud data –the flexibility of managing remote data–
as a starting point to redesign the client's old pictogram,
developing around it a fresh visual identity that is, above all, in motion.
Motion isn't just used to animate static elements, but is itself a fundamental element of the identity. The way the graphics move is part of the brand's identity.
Interface, website and configurator
Starting from the creation of various animated keynotes, able to communicate to different audiences, we moved on to designing and developing a very rich website that thoroughly explores every aspect of the software, including a configurator capable of putting together a dedicated offer for each client.
Not just digital materials
PROJECT CREDITS
Studio Visuale × SmartControl® srl
For Studio Visuale
Art direction by Daniele Balcon and Francesco Pia
For SmartControl® srl
Project coordination Elisa Dal Cin, Massimo Bigozzi, Michele Bovo
Studio Visuale Team
Art direction: Daniele Balcon;
Creative direction: Francesco Pia;
Graphic design: Leonardo Gava;
Web design: Leonardo Gava;
Web development: Nicolò Ciaccia, Corrado Loschi;
Motion design: Marta Pulin, Samantha Fabbri;
Video editing: Alice Musi;
Photography: Leonardo Gava;
Copywriting: Cesare Zocchi.
