Confindustria Belluno-Dolomiti Annual Assembly
A clear and communicative title, backed by a coherent and legible visual identity, can greatly elevate the perception of an event that might otherwise risk feeling anonymous and being experienced passively.
2013 Edition: the double wave linking past and present.
From the Vajont disaster to the economic crisis. The wave of water that struck Valbelluna in 1963 connects with the shockwave of the US housing bubble that hit the world in 2008. The double-wave sign is the central visual element of this event's identity for the industrialists of the province of Belluno.
2014 Edition: Frontiers
A hundred years after the outbreak of the Great War, frontiers have changed shape, but they haven't fallen. Today's territorial frontier has become a technological one, and the vision proposed to Belluno's industrialists is to proudly remain on the frontier of innovation.
Barbed wire that turns into a printed circuit
The visual elements that define the event's identity are two: 1. the graphic signs of barbed wire turning into a printed circuit; 2. the horizontal rain of testimonial portraits chosen to represent the exploration of limits and frontiers.
