The new website of Pibamarmi: a historic company in the stone furnishing sector
Pibamarmi's website is functional and essential, reflecting contemporary values by promoting a radical innovation of natural stone products through close synergies with architecture and design.
News made
to be read and watched
The formal simplicity of Pibamarmi products calls for a complementary narrative that tells their origins, stories and applications. The editorial project therefore takes shape as a series of in-depth articles built on highly versatile modular pages.
Simple and functional navigation
Collections and types: two search approaches, two logical and mental structures.
Products can be reached from either path and vice versa. Everything is extremely simple and well calibrated. The visual codes used are those of the world of architecture, in reference to the site's main target audience.
Variations in visual balance
Besides the products section, the site includes several pages, all designed to achieve balanced compositions based on asymmetry and often on the alternation of solids
and voids between right and left. Using different crops of the same image depending on the device is just one of the graphic details introduced to enhance the quality of the content.
ph Diego Opazo
ph Javier C
PROJECT CREDITS
Studio Visuale + Pibamarmi
For Studio Visuale creative direction Daniele Balcon;
web coordination Corrado Loschi
For Pibamarmi project coordination Damiano Steccanella;
art direction David Turrini
Studio Visuale + Pibamarmi
For Studio Visuale creative direction Daniele Balcon;
web coordination Corrado Loschi
For Pibamarmi project coordination Damiano Steccanella;
art direction David Turrini
The following contributed to the project:
Graphic design [Studio Visuale]: Daniele Balcon, Manola Cervesato
