Bakery ovens:
steel and bread in visual dialogue

We know very well what it means today to build web pages that work. It means using platforms, tools and off-the-shelf components to avoid wasting hours and hours of work. But love takes time, and for Mondial Forni's website we developed a long series of fully customized web "modules" to create pages with a distinctive design consistent with the new visual identity project.

Besides hosting all the new company narrative, reconstructed through interviews with the founders and research in the historical archive, the site of course showcases the products Mondial Forni manufactures, going as far as providing on-page technical details for every model, so that agents and customers can access the tech specs from any device, without having to download PDFs that are uncomfortable to read on a phone screen.

Telling true stories about people is what gives us the most satisfaction. When we manage to do so while letting the story's authenticity shine through, the result becomes truly effective. For Mondial Forni we filmed at some of Italy's best bakeries to gather footage and words directly from the people who use Mondial products and who told us about their relationship with the oven.