An online course for specialized pharmacies
With Unifarco, we conceived and produced a series of training videos. A novel method, perfect for times when meeting in person is difficult. From writing to casting, from set design to graphics, we handled every aspect to communicate with empathy.
Speaking to professionals, through video
Unifarco is the largest Union of Compounding Pharmacists in Italy. It has more than 5,000 clients throughout Europe. We produced a series of videos aimed at selling services to the network of Specialized Pharmacies.
Learning, even remotely
We worked with Unifarco to best illustrate the sales service and the best way to promote it. The professional audience it targets learns the most effective sales techniques through a clear and complete video guide. Perfect for those who can't attend live training courses or take part in trade fairs.
Human warmth makes the difference
Nothing communicates like human warmth. So we chose positive, sunny actors with an engaging tone. They move through a stylized pharmacy, where everything is essential. The lead, the fantastic Silvia Paonessa, with her witty manner and kind ways, answers all of Unifarco's clients' recurring questions.
Full service: this is how we bring ideas to life
To create this video guide we took care of every aspect. From choosing the video format to production, from scriptwriting to casting, from the set design we created to the photography, from filming to editing, from audio to graphics. Every detail was crafted to bring the shared idea to life.
PROJECT CREDITS
Studio Visuale + Unifarco
For Studio Visuale creative direction and direction by Daniele Balcon + Francesco Pia
For Unifarco Stefano Marconi with the valuable support of Daniele Tormen, Mauro Gris, Pamela Rigo, Susy Bigontina and Katia Poloni.
Collaborators on the project
Actors and extras: the extraordinary Silvia Paonessa (lead actress), Alessandro Tavoni (the pharmacist) and the fantastic Carlotta Racchetti, Ludovico Vacchelli, Beatrice Niero, Francesca Sartore, Giovanni Longhin, Andrea Panigatti.
Production: Francesco Pia (direction and creative direction), Daniele Balcon (co-direction and art direction), Manola Cervesato (graphics), Alice Musi (editing), Marta Pulin (animation and graphics), Silvia Giordani (producer), Giovanni Andreotta (director of photography), Andrea Corato (lighting), Daniele Fonassi (electrician), Michele Spagnolo (grip), Michelangelo Barbieri (props and set design), Daniele Corato (assistant electrician), Federico Pelle + Elio Greggio @Basement (field recording and mixing), the very kind Alfonso and Luca Siviero from the @Photodesign studio. Tech equipment: Cinema Rental.
