New Range Strategy video. E-learning for brand communication.
A film for Selle Royal’s technical and commercial communication. With a clear, distinctive identity, we aimed to present the brand’s latest developments with lightness and empathy, supporting cyclists worldwide.
What's behind a saddle?
How can commercial information also become a branding tool? To answer this question, we worked closely with the Selle Royal team. We defined a warm, human tone of voice and developed it through a video format combining animation, interviews and graphics.
In the roughly 15-minute video, the Selle Royal team presents its innovations with animated diagrams and graphics. Through fast cuts, animation and custom sound design, the messages are delivered clearly, in a fresh and dynamic style that draws on the values of the cycling industry.
project credits
Production: Studio Visuale
direction and project management: Francesco Pia;
editing and color: Alice Musi;
animation and motion design: Marta Pulin and Alice Musi;
1st camera: Francesco Mansutti
2nd camera: Piergiorgio Grande
Audio field recording and mixing: Enrico Lenarduzzi
Selle Royal Team
With the valuable contribution of Alice Icardi and the rest of the SR team: Pietro Tommasello, Fabio Rigati, Katerina Dhana, Francesco Baldi.
