Made in Montura. Brand video production.
From the past, to the future.
Evoking lightness.
Montura seeks to create a break from the market homogenization that has taken hold over the years. It does so through research, communication, and initiatives. To visually translate these concepts while keeping a light tone, we combined archival material with purpose-shot footage, graphics, stop motion, and dynamic, fresh visual languages.
A process of discovery and research
The method used to define the narrative structure was one of listening and sharing. Approaching carefully, we sought to uncover the past through long-time employees and then tell it through a new vision, written together with the newly formed marketing office. The result is a film that served the brand internally to better understand itself, and externally to become better known.
10
days of shooting
18
interviews
220
hours of archive footage
446,000
characters transcribed and edited down
7
film length in minutes
13
graphic animations
50
people involved
15
locations
Produced by Studio Visuale
Client: Montura;
Montura Marketing Manager: Edoardo Civiero;
Montura Marketing Assistant & Art Director: Marco Nani;
Studio Visuale Creative Director: Francesco Pia;
Concept and Writing: Roberto Pizzato.
Director: Francesco Pia;
Assistant Director and 1st Unit camera: Francesco Mansutti;
DOP: Piergiorgio Grande;
2nd Unit Camera: Alex D’Emilia.
Graphic Design: Marta Pulin;
Editing: Alice Musi + Francesco Pia;
Motion graphic: Marta Pulin + Alice Musi;
Color: Alice Musi;
Field recording: Enrico Lenarduzzi;
Interviews recording: Enrico Lenarduzzi, Federico Pelle;
Music & sound design: Marian Mentrup.
Filmed in location: Montura Italia, Montura Editing, Montura Moldavia, Arte Sella, Muse Museo di Trento, Arco Trento, Dolomiti di Brenta;
Additional footage: Montura Archives, Dolomitiche Alex Beber + Alex D’Emilia, Corpo Nazionale Soccorso Alpino e Speleologico
In order of appearance: Claudio Marenzi, Massimiliano Zortea, Roberto Misseroni, Daniele Conzatti, Antonio Frizzo, Giulia Gamba, Roberto Bombarda.
Special thanks to: Silvia Pozzan, Edoardo Civiero, Marco Nani, Gianluca Pandolfo, Luca Mathia Bertoncello, Nadia Moro, Alex Beber, Silver Moretti, Enzo Moriggia, Victor Ticu, Fabio Bernardi and all the Montura people involved in the project.
