Irinox. The Fresh Story. Video as a corporate story-selling tool.
Google, Facebook, Ferrari — even the Queen of England's kitchen uses Irinox. To tell the brand's most significant 'fresh' stories, we produced a series of mini-documentaries filmed all over the world, from Milan to Tokyo.
What is freshness?
The chefs answer.
The best salesperson for a product is always its proudest user. In our case, the chefs. The films we produced try to answer the question 'what is freshness?' and showcase the most interesting use cases of Irinox blast chillers. Here are some of them.
A lean crew. A light tone.
In recent years we have produced all of Irinox's films with a very lean approach: small crews with lightweight equipment. This choice proved successful for the company, which got more films with less effort, and for us, as we managed to preserve the freshness and spontaneity of the stories.
Many formats.
One great story.
Today, people consume content across platforms: horizontal, square and vertical videos. Each context calls for its own aspect ratio, so we produced footage and designed graphic formats to adapt to this wide variety of uses.
An identity in motion.
By overseeing all of the brand’s productions, we were able to extend its visual identity into moving images. Cinematography, shot types, rhythm and colours form a consistent language across the footage we produced for Irinox. Over time, this archive has become increasingly valuable, also providing material for immersive video backdrops in trade fair installations.
From emotional storytelling to technical storytelling.
Alongside the Fresh Stories, we produced hundreds of more technical videos with Irinox. Designed to explain all the functions of the machines, this series uses 3D, motion graphics and infographics and has been localised into 10 languages.
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"Even a cold product – like a stainless steel machine – can be made more human through the authentic stories of the people who use it."
We learned a lot from this series of productions. Spending time with the chefs gave us the chance to taste many delicious dishes, and thanks to them we can now cook a little better too. Above all, they confirmed what we already suspected: behind every business success story, including in the world of food, are interesting people who devote themselves wholeheartedly to their passion.
Our thanks to the wonderful Irinox team, especially Silvia Tonon and Elena Camerotto, for this adventure, which involved tackling seemingly impossible schedules in far-flung countries.
