Inglesina - On the Right Road
Parents behind the wheel — how do you support them? Inglesina asked us to inform them through a series of short educational videos to help them navigate the regulations and rules for safe driving.
A fresh language
that looks straight into the camera.
To explain the various themes we decided to draw on the expertise of Stefania, a professional driver whose advice brought clarity.
By creating tailor-made scenes and with the help of the children, we isolated each element, trying to highlight every single aspect.
From the studio to the track.
To underline and emphasize the risks and dangers, we decided to hit the track with our driver.
Thanks to overhead shots and slim but very clear graphics, we had fun telling each scenario.
A coordinated palette for every video.
Inglesina's colors played their part in the graphic variations for each video.
This created both unity and uniqueness at the same time, keeping a strong character for every theme explored.
PROJECT CREDITS
Production: Studio Visuale
Collaborators on the project: Francesco Pia (direction and project management), Alice Musi (storyboard and editing), Marta Pulin (graphics and animation), Silvia Giordani (producer), Francesco Mansutti (assistant director), Giovanni Andreotta (director of photography), Marijana Brajkovic (camera assistant), Fabio Pappalettera (drone operator), Cristina Daminato (make up artist), Enrico Lenarduzzi (sound engineer), Alfonso and Michele from Photo Design.
Client: Inglesina
Thanks to Michela Raoss, client contact and impeccable art director.
Thanks to the driver and safe-driving instructor: Stefania Grassetto.
Clothes: Gufo (for the children's clothes). Car: Volvo (thanks to Autocenter). Filmed in studio and on location on the track at Lignano Circuit.
