Hervé Barmasse for Montura. The freedom to choose your own path.

This film marks the beginning of our support for the company’s rebranding. It was shot in the stunning Brenta Dolomites and introduces the new collaboration between the renowned mountaineer and communicator Hervé Barmasse and the historic Montura brand. Hervé’s voice recites this intimate and evocative text:

« I ran until I was out of breath. / I experienced the thrill of vertigo and pushed my limits. / I understood the value of success through failure, and of sharing through solitude. / I walked on unexplored land and met incredible people. / But above all, I learned the importance of freedom. / The freedom to choose my own path, to choose the things worth fighting for, believing in and living for—to choose my own way. »