Fuoripista Bike. Physical matter, in a dynamic video
How do you tell the story of an object with unique design? For us at Studio Visuale, it was exhilarating. We listened to the strategic consulting of Evelina Bazzo from Umbrella, admired the touch of Adriano Design, and discovered the high-performance know-how of Elite. Together, as a team, we defined a new visual language. Bike is a piece of furniture shaped like a sculptural element. It has a sporty soul, hidden beneath an essential design, and is the first chapter of a new brand: Fuoripista.
A bicycle like this had never been seen before.
The charm of craftsmanship and the description of the project's details. The wooden body, the tempered glass legs. The aluminum, the strength of steel. We chose to highlight the seductive shapes of the design, the artisans and the lab tests, with sharp contrasts and emotional light.
The Bike presentation video was the first step that set the direction for the entire visual research. Starting from the sequences in motion, we defined the visual identity of the whole project: from digital to print. Keep browsing and see the branding project here.
And what challenge can we take on together?
Whether it's about riding from home (even though after a year of lockdown you really can't take it anymore)
or exploring a new road, we can be by your side. For your next project,
or even just for an idea, don't hesitate to get in touch.
PROJECT CREDITS
Studio Visuale + Elite + Adriano Design + Umbrella
For Studio Visuale creative direction and direction by Francesco Pia
For Elite project coordination Marta Segato
For Adriano Design project supervision Gabriele and David Adriano
For Umbrella strategic consulting Evelina Bazzo
Collaborators on the production
Francesco Pia (creative production), Francesco Mansutti, Giovanni Andreotta (director of photography), Alice Musi (editing), David Ceccato, Michele Spagnolo, David Fonassi. Tech Equipment: Cinema Rental. Studio: Photo Design.
