Fizik

Feel the force of Gravita

Launch video for Fizik's new gravity-specific MTB shoes. The project, the result of collaboration between different industry teams, explains the brand's innovative approach to the shoe. From interviews with pioneers Cesar Rojo and Bernat Guardia to contributions from brand manager Giovanni Fogal and designer Giacomo Zanchetta, the story presents the new shoes through lab test footage, field trials, motion graphics and 3D.

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Feel the force of Gravita
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