Dainese – winter sports video content creation
The colorful side of winter protective gear
Dainese is known worldwide for its protective gear and sportswear. We were asked to tell the story of the new collections against a unique setting like
the Matterhorn. This series of videos for the ski division
produced moving images used by the brand across all channels and in every format.
Above 4000, below minus 20
Fortunately there are still places in the world where man
and equipment show their limits. Altitude, cold,
wind and snow raise the level of difficulty, and maybe that's also
why (when things work out), the satisfaction is greater.
PROJECT CREDITS
Studio Visuale + Dainese core team
For Studio Visuale
direction Francesco Pia
For Dainese
with the valuable help of Matteo Fantini,
Tommaso Balasso and creative supervision
by Renato Montagner (Change Design).
The following contributed to the projects
Giovanni Andreotta (director of photography),
Alice Musi (editing), Roby Bragotto (photo).
With Luca Gheser and Sabrina Albasini.
With the support of mountain guide Laurent Nicoletta
and the collaboration of Daniele Herin from Cervino spa.
Equipment: Blizzard and Opera Ski; poles: Fizan.
