Dainese

Protection to dare.

A video to tell the two souls of Dainese skiing: made to race / made for piste.

The two souls of Dainese skiing
like two sides of the same coin

On the one hand, racing skiing, which requires maximum performance and total concentration. On the other, piste skiing, which is synonymous with fun and freedom. The video aims to celebrate both souls of Dainese, showing how the two styles can coexist and complement each other.

The iconic Dolomites and the Vallon

With Piz Boé as a backdrop, the Vallon aerial and panoramic runway is a perfect place to represent the beauty and majesty of the Dolomites. In such an exclusive descent, our exercise is an inclusive invitation to experience skiing and the mountains in all its forms.

PROJECT CREDITS

Production: Studio Visuale;
Direction and concept: Francesco Pia;
Editing and motion graphics: Alice Musi;
Assistant director and 1st camera: Francesco Mansutti;
2nd room: Piergiorgio Grande;
Drone: Fabio Pappalettera;
Photographer: Roberto Bragotto.


Support:
Thanks to the precious cat owners of Vallon;
Manfred Hafner - Corvara - cat operator;
Marco Sief - cat artist;
Alessandro Huber;
Dolomiti Super Ski.

Customer: Dainese;
Art Direction Dainese: Matteo Fantini;
Dainese logistics and production: Tommaso Balasso.


Skiers:
Annachiara Gerolimetto;
Cristiano Bertoncello;
Amelia Bisicchia;
Luca Gheser.

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