AGV Legends. Ago & Paso, legends last forever.
Agostini needs no introduction — he won everything, with his head.
Together with AGV, we fell in love with the history of motorcycling legends. We developed a short documentary that, through storytelling, reviews the brand's early days. The communication campaign is aimed at launching a series of 'iconic' helmets onto the market, completely redesigned from a technical standpoint: lighter and made even safer by the very company that invented the helmet. The Legends video on Ago and Paso is the first in a series that will be released over time, featuring testimonials from other riders.
PROJECT CREDITS
Studio Visuale + AGV core team
For Studio Visuale Direction and project management Francesco Pia
For AGV Massimiliano Mirabella Brand & Communication Manager
with the invaluable support of Matteo Fantini.
Contributors to the project: 15-time World Champion Giacomo Agostini (the most successful rider in motorcycling history), stunt riders Dainese, Peter Bacon as Ago, Carlo Pettinato as Paso, Moto Mr Martini.
Crew: Giovanni Andreotta (director of photography), Francesco Giacomel (assistant), Alice Musi (editing), 4Frame, Emilio Quinzi (driver), Michel Traina, Marijana Brajikovic (pyrotechnics), Federico Pelle + Geremia Vinattieri (field recording and sound design).
Special thanks to Renato Montagner (Change Design).
