Dainese: ski & bike. New collections, new visuals.
AWA and HP
two winter collections
The Matterhorn in the background and the snow of Plateau Rosa were the elements we were looking for this photo shoot. The shots were taken during the video production by photographer Roberto Bragotto. The All Weather Activity (AWA) products are technical garments suited to all weather conditions, inspired by nature, racing and space exploration.
Hard Pack collection
HP products are synonymous with speed, performance and protection on the slopes.
To photograph this collection we used a slope reserved just for us with a snow groomer entirely at our disposal: in such cold conditions, it's better to work comfortably.
AWA and HG
two collections for bikes
The centuries-old Cansiglio forest and the Berici hills were the night-time locations for this shoot for the All Weather Activity (AWA) and High Gravity (HG) collections. In the shoot we carried out, we tried to make use of backlighting effects to emphasize the transparency and lightness of the garments. We chose darkness to create a suspended atmosphere, and were surprised to discover we had anticipated a visual trend in the bike market.
PROJECT CREDITS
Studio Visuale + Dainese core team
For Studio Visuale
coordination Francesco Pia
ski product shooting Roby Bragotto
bike product shooting Marco Auriemma @SV
For Dainese
with the valuable help of Matteo Fantini, Giovanni Fogal,
Davide Brugnoli, Tommaso Balasso and the creative supervision
of Renato Montagner (Change Design).
Collaborators on the project
Ski shooting: Cervinia, Plateau Rosa.
With the support of mountain guide Laurent Nicoletta
and the collaboration of Daniele Herin from Cervino spa.
Ski athletes: Luca Gheser and Sabrina Albasini.
Skis: Opera Skis, Blizzard Ski and Fizan Poles.
Equipment: Cinema Rental.
Bike shooting: Cansiglio forest and Berici hills.
With the support of Foreste del Cansiglio.
Bike athletes: Nicolò Falcone, Francesco Mosele.
Lighting: DoP Giovanni Andreotta, with the support of Francesco Giacomel and Gianluca Cecconello.
Equipment: Cinema Rental.
