«Between fashion and art: Peserico's spectacular show presenting its new FW23 collection»
Peserico
2023 AW Peserico Show @MFW - Casa degli Artisti
A fashion show leaves only an impression.
Not just a fashion show, but a true event. We found the guiding concept in the fusion between macro and micro, exploring the fabrics to amplify the sensations they convey. What remains of a fashion show is a fleeting memory, so we tried to maximise the experience for those present.
A show within the show
Together with Peserico, we developed an immersive show for Milan Fashion Week. The runway setting we designed at Casa degli Artisti is a 350-square-metre immersive projection. The visual and sound spectacle lasts 20 minutes and is divided into four acts to evoke the themes of the collection. Every element is calibrated to the second for an event direction that brings together video, lighting, sound and the models’ runway walk.
project credits
client: Peserico;
production: Studio Visuale;
creative direction: Francesco Pia;
graphic design & animation: Marta Pulin;
animation & editing: Alice Musi;
with the help of: Magoga;
sound design: Enrico Lenarduzzi;
service: Rava Service.
Peserico team:
Paola Gonella, Giulia Miglioranza, Giulia Pedron,
Chiara Albertin, Allegra Falanga.
