Drawing with powder
Corporate communication for Lupi, Lundbeck Pharmaceuticals Italy.
Where others see dust, we see the universe.
Lupi researches and produces active ingredients. The white powders that contain them represent, for industry insiders, an entire universe. We started from this visual suggestion and explored an imaginary journey between worlds of infinitely distant scale. The resulting images became the backdrop for an editorial project to tell the company's story.
A dimensional journey
Following in the footsteps of masters Charles and Ray Eames and inspired by the film Powers of Ten, we too embarked on an exponential journey. We started from the universe and arrived at the atom, passing through the company's most important asset: people.
Making of
From pencil sketches we moved on to digital modeling. The final render
is the result of several passes of material, lighting and shading application.
The editorial project
for the company profile
The publication consists of two sections: one dedicated to the metaphorical story where other see power we see the univers; one dedicated to all the company's numbers through the use of infographics.
PROJECT CREDITS
Production: Studio Visuale
Creative production: Francesco Pia;
Storyboard and supervision:
Daniele Balcon with Daniele Tonon;
Copywriting: Cosimo Bizzarri
Rendering: State of Art Studio
Coordination for Lupi:
Davide Manfrotto, Giovanna Libralon
