Irinox catalogs for the Horeca sector
Two editorial projects built around a series-based approach to presenting the products and the reasons to choose them.
Two coordinated series of catalogs
telling the story of the world of refrigeration:
— the products and their features;
— the sectors of application.
In the catalogs dedicated to the machines, we developed a photographic “series” featuring chefs —coordinated through lighting and framing— and a rendered “series” —coordinated through colours and material finishes—. The technical data sheets and product range visualisations are also part of this series.
In the series dedicated to the sectors, steel gives way to food.
To explain the benefits of choosing these products, the series concept extends across many visual elements: illustrated scenes, process diagrams, photographic infographics and ROI calculation charts. The cover series is equally important, with each cover created using ingredients typical of the relevant sector.
PROJECT CREDITS
Studio Visuale × Irinox
For Studio Visuale
Art direction by Daniele Balcon
For Irinox
With the valuable help of Silvia Tonon, Elena Camerotto and Ida Alizieri.
Studio Visuale team
Creative direction: Daniele Balcon;
Graphic design: Manola Cervesato;
Layout and illustrations: Manola Cervesato;
Photography and post-production: Leonardo Gava, Riccardo Urnato;
3D rendering: Metaverso.
