The design of the “Domenico Fontana and the inventions of many works” exhibition
Identity, exhibit design and interaction for the exhibition curated by the Archivio del Moderno in Switzerland and staged at the Pinacoteca Züst.
An image that reinterprets
some 16th-century visual elements
Garaldina typeface, Mannerist swallowtail closures and figures of craftsmen at work on the construction sites: these are the visual ingredients reinterpreted to create a contemporary exhibition image with a historical flavor.
Multimedia in service of information
The large amount of data gathered by scholars on Fontana's work required the use of multimedia to make it accessible to visitors. Touch displays let visitors explore all the craftsmen who worked on his construction sites, and a video mapping shows the active sites in Rome and Naples during our architect's career.
The story of architecture
that no longer exists today
Some of Fontana's most significant works have been lost over the years. Through the reconstruction of the spaces
(both 2D and 3D) and motion design work on them, visitors can now see and understand these projects that can no longer be visited.
Visiting architecture far from the exhibition venue
Virtual tours allow visitors to move around inside Fontana's buildings, linger on details, get closer to particulars and explore key points through dedicated content. This way, places hundreds of kilometers away can be visited by walking just a few steps.
Building
an articulate narrative
With the goal of making the narrative clear and understandable, a strong hierarchy was created among the graphic elements: from set design to captions, through section titles, wall texts and signage, every element is designed to convey its relevance within the exhibition's narrative.
PROJECT CREDITS
Creative production and art direction of the Exhibition
Studio Visuale
Exhibition design team
Studio Visuale with Andrea Grendele
and the collaboration of Federico Rella
works management Paolo Bianchi,
Alessandra Brambilla, Federico Rella
Communication design team
Daniele Balcon, Corrado Loschi, Francesco Pia
with Manola Cervesato, Nicolò Ciaccia, Angelo Fiorito,
Leonardo Gava, Anna Giambellini, Alice Musi,
Marta Pulin, Marco Trevisanello
Digital reconstructions
Studio Visuale
with the collaboration of Edoardo Zanollo, Paola Perozzo
Federico Pelle, Enrico Lenarduzzi
Immersive photography
Marco Stucchi
Photography
Enrico Cano, Marco Stucchi
Architectural surveys of the Scala Santa
Sala2Architettura, Roma
Location
Pinacoteca cantonale Giovanni Züst
Rancate (Mendrisio), Switzerland
November 27, 2022 — February 19, 2023
Curated by
Nicola Navone, Letizia Tedeschi, Patrizia Tosini
Exhibition promoted by
Archivio del Moderno, Pinacoteca Züst
In partnership with
Vatican Museums
Under the patronage of
Vatican Apostolic Library;
Fondazione della Guardia Svizzera Pontificia del Vaticano
In collaboration with
Fondazione Archivio del Moderno; Fondazione per la ricerca
e lo sviluppo dell’Università della Svizzera italiana
Organizational coordination
Mariangela Agliati Ruggia, Alessandra Brambilla
Scientific and organizational secretariat
Giulia Spoltore
Scientific collaborators
Fabrizio Di Marco, Mauro Vincenzo Fontana, Maria Felicia Nicoletti, Serena Quagliaroli, Giulia Spoltore, Paola Carla Verde, Chiara Violini, Paolo Violini
