Goppion, the story behind the coffee
For this historic Treviso-based roastery, we crafted the story of the company and its products into a dynamic presentation accessible via tablet.
A digital editorial project:
browsable, interactive and rich with video
This tool, designed for the sales network, is made up of over 100 slides organized into 4 chapters, across 15 different layouts. Horizontal, progressive scrolling is the normal way to move forward, but some content can be activated or bypassed through simple interactions to stay flexible to the needs of sales agents.
Animating the content
to bring the story to life
The entire presentation unfolds through animations that make the story's progression fluid, creating a kind of meeting point between video and slides. The movements and animated graphics accompany the reading, enriching it and trying to substitute for a visit to the Goppion coffee shops.
The presentation of each individual blend
The heart of the presentation is the story of the original blends developed by the company over the years. As in a printed catalog, the syntax used for each blend is the same: graphic introductions, technical description, promotional tools.
PROJECT CREDITS
For Studio Visuale
Project management: Francesco Pia;
Art direction and graphics: Daniele Balcon.
With the collaboration of: Alice Musi,
Tommaso Lodi, Marta Pulin.
For Studio Visuale
Project management: Francesco Pia;
Art direction and graphics: Daniele Balcon.
With the collaboration of: Alice Musi,
Tommaso Lodi, Marta Pulin.
For Goppion
Paola Goppion, with the valuable help
and creative supervision of Fabio Fedrigo, creative director Goppion.
