Home lift for architecture
A new communication aimed at architects for the historic company Vimec, a leader in the accessibility of public and private spaces.
New market, new audiences, new communication tools
With art direction by Adriano Design and strategic consulting from Evelina Bazzo’s Umbrella agency, Vimec opened a new division aimed at architects, bringing home lifts to designers’ desks. Dedicated communication tools followed, coordinated internally by Manuela Boffo, the driving force behind this new commercial expansion.
LINK is born: a corporate magazine
for architects
To tell the story of Vimec’s new direction and demonstrate the potential of home lifts, we created a corporate magazine for architecture studios’ desks and bookshelves. This informed the visual language: abstract, metaphorical representations; conceptual sketches; large photographic renders; and a design-magazine layout.
Digital utopian architectures
The utopian architecture project, created by Adriano Design to showcase its new home lift and connect with the target audience, plays a major role in the magazine. Images of the five locations feature prominently in its central section.
The landing page dedicated to the ALA project
Vimec’s first project designed specifically for architects is the ALA lift, created by Adriano Design and showcased on this web page. The narrative unfolds through a series of small animated surprises triggered by scrolling: from the platform detaching from its base, through shifting plays of light, to parallax movement. All of this sustains the story’s momentum.
PROJECT CREDITS
Studio Visuale + Vimec + Adriano Design + Umbrella
For Studio Visuale creative direction Daniele Balcon
For Vimec project coordination Manuela Boffo
For Adriano Design project supervision Gabriele and Davide Adriano
For Umbrella strategic consulting Evelina Bazzo
Contributors to the project
The Link magazine is a Vimec project: Daniele Balcon (art direction); Marta Pulin (graphic design and layout); Umbrella (editorial coordination); Davide Cattaneo, Mia Pizzi (text contributions); Truetopia (digital architecture imagery); Alberto Parise (De Castelli metallic texture photography); Transitus Group (translations); Cross Value (printing)
Landing page design and development: Daniele Balcon (art direction and graphic design); Corrado Loschi (multimedia coordination); Angelo Fiorito (web development); Umbrella (editorial coordination); Truetopia (digital architecture imagery)
