Synchro Morph Solutions
Synchro Morph Solutions, a brand inspired by science
Visual identity for a scientific startup serving pharmaceutical companies.
The visual interpretation of 'polymorphism'
Synchro Morph Solutions' core activity is investigating potential polymorphisms
in the chemical compounds of drugs. Hence the choice to create a dynamic brand
that can take on different configurations, just as compounds do when crystallizing, taking on different structures and presenting themselves in multiple
molecular forms. The 'concentric circles' structure evokes the x-ray diffraction pattern obtained through the use of a synchrotron.
