The rebranding of a historic outdoor furniture brand
New ideas under the sun. Studio Visuale helped redefine the image and communication strategy of Nardi, a historic Italian outdoor furniture brand now aiming to expand its presence in foreign markets.
A typical Italian day
During the 2019 Salone del Mobile, the modular Komodo
seating system took center stage at Nardi's two stands.
Eight Komodo configurations told as many
moments of a typical Italian day, from breakfast
with a cappuccino to a kiss on the bench.
Get comfortable with Komodo
The story of a typical Italian day was translated into a series of videos, which were then also shared on social media. The videos show two couples of actors interacting with the different Komodo configurations, informally interpreting typical moments of the Italian lifestyle and framing a contemporary way of using Nardi furniture.
Nice to meet you, Nardi
We built a new narrative for Nardi, both in the graphics and in the content. Starting from the brand's strengths, we structured a new digital company profile and a new website, where the colors and freshness of the products could stand out.
A sunny tagline
The brand's identity and ambitions were condensed into a new tagline:
Outdoor Italian Lifestyle. The reference to the Italian lifestyle, paired with the word 'outdoor',
easily evokes a symbolic universe made of simple pleasures and life in the open air.
PROJECT CREDITS
Project management
and creative production by Daniele Balcon,
Francesco Pia, Corrado Loschi.
Website and keynote
concept and development: Studio Visuale;
graphics: Daniele Balcon, Marta Pulin;
web development: Corrado Loschi, Angelo Fiorito
copywriter: Cosimo Bizzarri
Video
production: Studio Visuale;
creative production: Francesco Pia;
photography and camera: Giovanni Andreotta;
editing: Alice Musi;
producer: Silvia Giordani;
writing: Cosimo Bizzarri;
service: Kublai Film, Cinema Rental;
extras: Carlotta Racchetti, Linda Gambin, Giulio Lotti, Ludovico Vacchelli
styling: Francesca Sattin
crew: Francesco Giacomel, Francesco Scarpa, Michele Spagnolo
location: Studio Photo Design
