Hedera Biomedics
Hedera Biomedics: the color of sound
The branding project for this startup, which produces diagnostic tools for the medical field, interprets the value of synergy at the heart of collaborative projects between the company, universities, doctors and developers.
What might a hospital look like if it were visually modern?
That's the question we tried to answer with this identity project, which uses the traditional visual codes of the medical field, remixing them in a contemporary key. Fluorescent tones, gradients and shadows applied to formally ordered, rigorous layouts.
Physical and digital applications
The range of diagnostic tools was given a coherent look to create the first Hedera Biomedics product line: designed and manufactured in Italy. The site lets the start-up present itself concisely and serves as a repository for all the communication materials used during demonstrations in hospitals around the world.
