The visual identity of a project on the changing shape of work.
To help balance private and working life, the Autonomous Province of Trento created Family Audit, a certification supporting companies that want to adopt good practices. It is now being rolled out in other regions too.
The rediscovered balance
The goal of this project is to promote a cultural shift towards new ways of working that allow people to better dedicate themselves to family and enjoy well-deserved free time. Take a step forward is the call addressed to directors and HR managers of companies and public bodies
to decide to take this path.
A campaign that tells
the certification step by step
With the Wide Agency business network we're part of, we designed a series of visuals to promote the initiative, which can be built in a modular way starting from a group of custom-illustrated characters.
Visual identity
beyond promotion
We designed an extension of the visual identity
that finds space beyond the promotional campaign
and that uses photography and illustration to
enrich the project's communication and to
define a segment of specific content.
PROJECT CREDITS
Studio Visuale [for Wide Agency] + Consorzio BIM Piave + We Europe
For Studio Visualecreative direction Daniele Balcon
For Consorzio BIM Piave supervision Stefano Savaris
For We Europe content coordination Luca Feltrin
Wide Agency is a business network formed by Larin Group, Nodopiano, Studio Visuale
Copywriting: Alessia Pellizzari (Nodopiano);
Graphic design: Daniele Balcon, Marta Pulin (Studio Visuale);
Website coordination: Alessandro De Faveri (Nodopiano);
Online promotion coordination: Michele Da Rold (Larin Group).
The project was carried out with the support of Confindustria Belluno Dolomiti
