Economics and finance for everyone. The identity of an institutional project.
We designed the visual identity of a broad project by the Veneto Region, aimed at citizens and schools, to provide basic knowledge that enables everyone to make informed financial choices.
If math is not a matter of opinion
then neither is finance
We used the percentage symbol as the mark of this identity. It's a concept that comes from mathematics, used in statistics and computer science, and therefore applied to economics and finance. A percentage sign pushed to the limit of legibility, moving through space and taking on infinite configurations.
A modular system to communicate over 200 events
We created a system based on a matrix of colors, configurations
and subjects to produce a huge number of layout variants to choose from.
The goal is to compose each visual and be able to promote individual
training events without the risk of mixing them up, while still achieving
a series of coordinated posters.
'For' new and future
conscious workers
The opening event for the entire project was held in Venice in an institutional setting. For the occasion, the images, tools and gadgets were aimed especially at young people, who received special attention because, in an evolving job market and with life expectancy increasing, it's important to think early about one's pension future.
As easy as finding a needle in a haystack
The website presents the institutional project, of course. But for most users
it's a calendar, or rather a search tool to find, within the calendar,
an event of interest by location, date, time or topic. The project's social media profiles
amplify the reach of individual events, all of which then link back to the online calendar.
PROJECT CREDITS
Studio Visuale + Iuav + Regione Veneto
For Studio Visuale creative direction Daniele Balcon and Corrado Loschi
For Università Iuav project coordination Emanuela Bonini Lessing and Stefania Tonin
For Regione Veneto Fabio Menin and Alessandra Vigna
The following contributed to the project
Graphic design and web development (Studio Visuale) Daniele Balcon, Corrado Loschi, Manola Cervesato, Angelo Fiorito, Daniele Casolaro.
Project coordination (Regione Veneto) Fabio Menin, Alessandra Vigna, Luca Polesello, Antonio Aggio.
Scientific and Technical Committee prof. Paolo Pellizzari, prof. Monica Billio (Università Ca’ Foscari di Venezia); prof. Francesco Zen, prof. Luciano Gamberini (Università degli Studi di Padova); prof. Riccardo Stacchezzini, prof. Alessandro Bucciol (Università degli Studi di Verona); prof. Emanuela Bonini Lessing, prof. Stefania Tonin (Università Iuav di Venezia).
Production and content management Chiara Pagani, Sara Bertoldo, Nello Alfonso Marotta (Università Iuav di Venezia); Chiara Grigoletti (Università Ca’ Foscari); Alessia Sconti (Università di Verona); Daniele Fabbrucci (Università di Padova).
