Majadress clothes. This project of visual identity aims at communicating both the Majadress chain of stores (Majadress group) and the various Majadress retail outlets (Majadress, Bluedress, sport, junior, outlet). Thus, there are two configurations of each logotype: one includes all the logotypes together; the other one only includes one logotype. The re-design of Majadress visual identity coincided with the restyling of Belluno's Majadress outlet, thus it was possible to use the new logotype with diverse materials, such as Plexiglas, steel and Forex.