Furla Videowall Talent Hub
Is it possible to determine the style of events through videos? It is not entirely possible through videos, however it is possible through team work. Thanks to collaboration with Cristiano Seganfreddo, a setting was created where the Furla video could interact like other elements of the setting: it furnished, it involved, it characterized, it informed.
Photos of products of various designers, variations on the black and white theme, together with typographic interpretations characterized this video wall which is totally diverse from a narrative video.
Credits
Photo and camera director:
Giovanni Andreotta / 360degreefilms.it
Coordination: Agenzia del Contemporaneo
Event held at the New Museum of New York
p.i. IT03856910272
