Casalgrande Ceramic Cloud: Yin-Yang al fuori salone

Architecture without material: a non-corporeal visual project about ceramic. Kengo Kuma & Associate wanted to recreate and explain the inner meaning of the Ceramic Wall they designed and built for Casalgrande in central Italy. Studio Visuale has been choosen to design and create an immersive visual experience that could show the public the meaning and significance of the work of Kengo Kuma, creating a contemplative and emotional atmosphere.

The project involved 280 sqm of organza silk coming from Japan, 4 synchronized video projectors with moving head, 900 sqm of stones and pottery fragments, and the exploitation of a unique location, the ancient courtyard of the XVth century Università Statale of Milan.

Credits

Design team studio Kuma & Associati:
J. Villar Ruiz, R. Umezawa, M. Piccinelli.
Illumination Mario Nanni progettista
Video Service Spazio Visuale
Videoprojectors Robe Multimedia
Sound Design Federico Pelle Photo Peppe Maisto Communication project Alfonso Acocella